Why Fortune 500 Companies Hire Outsiders for Crisis Prep

Some companies can't stay out of the spotlight. Healthcare. Financial services. Heavily regulated industries where scrutiny isn't occasional—it's constant.

When you're always firefighting, you never step back to check your gear. Is your equipment still working? Are you using the right tactics? Or are there cracks in your defenses you haven't noticed?

We recently ran our crisis readiness diagnostic for a Fortune 500 company. Fifteen senior leaders. Seventy-five questions. Twenty minutes.

The result? A massive blind spot.

This sophisticated team had built its entire crisis plan around external threats—regulatory issues, market shifts, competitors.

But internal threats? The disgruntled employee. The policy violation. The leadership misstep. They hadn't prepared for any of it.

For a company this valuable, that gap could have been catastrophic.

Why You Can't See Your Own Gaps

You know your business better than anyone. That's your strength and your vulnerability.

When you're deep in the day-to-day, assumptions become invisible. "That would never happen here." "We'd catch that." "We've always done it this way."

This is why crisis preparedness requires an outside perspective—someone who can audit where you actually are, not where you think you are. A real look into your systems.

The Bottom Line

The next crisis might not come from where you're looking.

Ready to find your blind spots before they become crises? Let's talk.