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Your Reputation Has Real Measurable Value
35%
of brand valuation is reputation.
World Economic Forum
Consumers are willing to pay more for brands they trust
World Economic Forum
The IRS considers reputation an intangible asset with material financial value.
Consumers switch quickly when trust is broken.
PWC
Failure to protect your reputation can be costly
A major reputation-damaging incident can cost 20-30% of market value within days.
Deloitte
"It makes 20 years to build reputation and five minutes to ruin it."
Deloitte
Your organization doesn’t own its trustIt borrows it.
CrisisResilient 365
Most Companies Aren’t Ready For Crises
87% of executives consider reputational risk more important than other strategic risks.
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CMOS & CCOs Admit To Feeling Unprepared....
This is especially true when it comes to misinformation & disinformation. Here's why:
Crisis happens whether you’re prepared or not
79% Of Executives Admitted To Having Faced A Crisis Event Within The Last Year
Deloitte
The Stakeholder Impact
“Among survey respondents who had faced a crisis event in the past year, more than half (57%) said it impacted external stakeholders (such as customers, suppliers and lenders)... and employees (45%).”
- Deloitte
It’s not always the spokesperson on the frontlines of defense
The next crisis won’t wait
Start Your Crisis Preparations Today
If these numbers hit close to home, you’re not alone, and you don’t have to fix it alone.
CrisisResilient 365 helps you
Understand where your team stands
Identify the gaps that matter
Build a strategy aligned to your business goals
Train your team to respond with clarity, speed, & confidence
Get your organization crisis-ready, Before the next disruption hits.